Overview

Semrush covers SEO, paid search, content marketing, local listings and competitive research in one platform. Its keyword database and Site Audit tool are especially popular, and it adds marketing features most SEO-only tools do not have.

Who it's for

Teams that want SEO, PPC and content research under one login.

Key features

Keyword Magic Tool
Site Audit
Position Tracking
Backlink Analytics
Competitive research

Pros

Huge keyword database
Very thorough site audit
Many marketing tools beyond SEO

Cons

Can feel overwhelming
Add-ons and extra seats raise the price

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