Free software tools
Every tool here is completely free or has a free plan that is genuinely useful.
SEO
Ahrefs Webmaster Tools
SEO audit tools
Free site audit and backlink data from Ahrefs for sites you own.
AnswerThePublic
Keyword research tools
Find the questions people ask around any keyword.
Bing Webmaster Tools
SEO audit tools
Microsoft's free search console, with a site scan and keyword tool.
Google Keyword Planner
Keyword research tools
Google's own keyword ideas and search volume ranges.
Google Search Console
SEO audit tools
Google's own data on how your site performs in search.
Google Trends
Keyword research tools
See how interest in a search topic changes over time.
GTmetrix
Page speed & Core Web Vitals
Detailed page speed reports with waterfalls and monitoring.
Lighthouse
Page speed & Core Web Vitals
Open-source audit for performance, accessibility and SEO basics.
PageSpeed Insights
Page speed & Core Web Vitals
Google's free test for Core Web Vitals and page speed.
Rank Math
WordPress SEO plugins
Feature-rich WordPress SEO plugin with a generous free version.
Screaming Frog SEO Spider
Technical SEO crawlers
The industry-standard desktop crawler for technical SEO audits.
Semrush
All-in-one SEO suites
The broadest SEO and marketing suite, from keywords to PPC and social.
Seobility
SEO audit tools
Easy online site audit with a useful free plan.
SEOptimer
SEO audit tools
Instant one-page SEO audit with white-label reports.
Siteliner
SEO audit tools
Find duplicate content and broken links across your site.
SpyFu
Keyword research tools
Competitor research tool for organic and paid keywords.
Ubersuggest
Keyword research tools
Beginner keyword and audit tool from Neil Patel.
Yoast SEO
WordPress SEO plugins
The most widely installed WordPress SEO plugin.
Sales & customers
Attio
CRM software
Modern, data-driven CRM you can shape around your business.
Brevo
Email marketing software
All-in-one email, SMS and CRM platform priced by emails sent (formerly Sendinblue).
Buffer
Social media management
Simple, affordable social media scheduling.
Freshdesk
Help desk & live chat
Easy-to-use help desk with a free plan for small teams.
HubSpot CRM
CRM software
Free CRM that grows into a full marketing, sales and service platform.
Kit
Email marketing software
Email marketing for creators (formerly ConvertKit).
Klaviyo
Email marketing software
Email and SMS marketing built for e-commerce brands.
Mailchimp
Email marketing software
Well-known email marketing platform with templates and automation.
MailerLite
Email marketing software
Simple, affordable email marketing with a generous free plan.
Omnisend
Email marketing software
Email and SMS marketing for e-commerce, a Klaviyo alternative.
Tidio
Help desk & live chat
Live chat and AI chatbot for small businesses and stores.
Zoho CRM
CRM software
Affordable, feature-rich CRM that connects to the wider Zoho suite.
Zoho Desk
Help desk & live chat
Affordable help desk with AI, part of the Zoho suite.
Work & collaboration
Airtable
Project management software
Spreadsheet-database hybrid for building custom apps and workflows.
Asana
Project management software
Work management platform for planning projects and tracking tasks across teams.
Box
Cloud storage
Secure content management and file sharing for businesses.
Cal.com
Scheduling software
Open-source scheduling platform, a flexible Calendly alternative.
Calendly
Scheduling software
The most popular scheduling link tool.
ClickUp
Project management software
All-in-one productivity platform for tasks, docs, goals and chat.
Clockify
Time tracking
Free time tracker for unlimited users.
Coda
Notes & knowledge base
Docs that work like apps, with tables, buttons and automations.
Confluence
Notes & knowledge base
Team wiki and documentation from Atlassian.
Discord
Team chat apps
Voice, video and text chat for communities and groups.
Doodle
Scheduling software
Group polling to find a time that works for everyone.
Dropbox
Cloud storage
Reliable file sync and sharing for individuals and teams.
Evernote
Notes & knowledge base
Classic note-taking app for capturing notes, clips and documents.
Google Chat
Team chat apps
Team messaging built into Gmail and Google Workspace.
Google Drive
Cloud storage
Cloud storage with Google Docs, Sheets and Slides built in.
Google Forms
Forms & surveys
Free, simple form and quiz builder from Google.
Google Meet
Video conferencing
Browser-based video meetings from Google.
Harvest
Time tracking
Time tracking with invoicing and expenses.
iCloud Drive
Cloud storage
Apple cloud storage built into iPhone, iPad and Mac.
IFTTT
Workflow automation
Simple automations for apps and smart home devices.
Jira
Project management software
The standard project tracker for software teams using agile methods.
Jotform
Forms & surveys
Powerful form builder with thousands of templates and integrations.
Linear
Project management software
Fast, keyboard-driven issue tracking for product and engineering teams.
Make
Workflow automation
Visual automation platform for complex workflows (formerly Integromat).
Mattermost
Team chat apps
Open-source, self-hostable team chat for security-conscious organisations.
Microsoft OneDrive
Cloud storage
Microsoft cloud storage built into Windows and Microsoft 365.
Microsoft OneNote
Notes & knowledge base
Free digital notebook from Microsoft with freeform pages.
Microsoft Teams
Team chat apps
Chat, meetings and calls integrated with Microsoft 365.
monday.com
Project management software
Colourful, flexible work platform you can shape into almost any workflow.
n8n
Workflow automation
Open-source workflow automation you can self-host.
Notion
Notes & knowledge base
All-in-one workspace for notes, docs, wikis and databases.
Obsidian
Notes & knowledge base
Private, local-first note-taking with linked Markdown notes.
pCloud
Cloud storage
Swiss cloud storage with lifetime plans and optional encryption.
Rocket.Chat
Team chat apps
Open-source communication platform you can host yourself.
Slack
Team chat apps
The leading team chat app with channels, huddles and thousands of integrations.
SurveyMonkey
Forms & surveys
Well-known survey platform with analysis tools.
Sync.com
Cloud storage
End-to-end encrypted cloud storage from Canada.
Tally
Forms & surveys
Free form builder that works like a document.
Teamwork.com
Project management software
Project management built for client services and agencies.
Toggl Track
Time tracking
Simple, friendly time tracker with one-click timers.
Trello
Project management software
Simple Kanban boards for organising anything.
Typeform
Forms & surveys
Beautiful conversational forms that show one question at a time.
Webex
Video conferencing
Cisco video meetings, webinars and calling for enterprises.
Whereby
Video conferencing
Simple browser-based video meetings with permanent room links.
Wrike
Project management software
Robust project management for larger teams and agencies.
Zapier
Workflow automation
The most popular no-code tool for connecting apps and automating tasks.
Zoom
Video conferencing
The best-known video meeting platform, now with chat, phone and AI.
Finance & HR
Expensify
Accounting software
Receipt scanning and expense reports.
Ramp
Accounting software
Corporate cards and spend management with automated expenses.
Wave
Accounting software
Free accounting and invoicing for very small businesses.
Zoho Books
Accounting software
Affordable accounting with automation, part of Zoho.
Design & media
Canva
Graphic & UI design
Easy design for social posts, presentations, documents and print.
CapCut
Video editing software
Easy video editor for short-form social videos.
DaVinci Resolve
Video editing software
Professional editing, color, effects and audio with a powerful free version.
Descript
Video editing software
Edit video and podcasts by editing the transcript.
Figma
Graphic & UI design
Collaborative interface design tool used by most product teams.
Framer
Graphic & UI design
Design and publish responsive websites visually.
GIMP
Graphic & UI design
Free, open-source image editor.
iMovie
Video editing software
Free, simple video editor from Apple.
Inkscape
Graphic & UI design
Free, open-source vector graphics editor.
Loom
Video editing software
Quick screen and camera recordings you can share with a link.
Penpot
Graphic & UI design
Open-source design and prototyping tool.
Wondershare Filmora
Video editing software
Beginner-friendly video editor with effects and AI tools.
AI
Adobe Firefly
AI image, video & voice
Adobe generative AI for images, video and design, built for commercial use.
ChatGPT
AI assistants & writing
OpenAI general-purpose AI assistant for writing, research, analysis and images.
Claude
AI assistants & writing
Anthropic's AI assistant for writing, analysis, coding and long documents.
ElevenLabs
AI image, video & voice
Realistic AI voice generation, dubbing and voice cloning.
Google Gemini
AI assistants & writing
Google's AI assistant, integrated with Gmail, Docs and Search.
Grammarly
AI assistants & writing
Writing assistant for grammar, clarity and tone everywhere you type.
HeyGen
AI image, video & voice
AI avatar videos and video translation.
Ideogram
AI image, video & voice
AI image generator that is strong at rendering text.
Leonardo.Ai
AI image, video & voice
AI image and video generation with fine control.
Microsoft Copilot
AI assistants & writing
Microsoft's AI assistant across Windows, Edge and Microsoft 365.
Otter.ai
AI assistants & writing
AI meeting notes, transcription and summaries.
Perplexity
AI assistants & writing
AI answer engine that searches the web and cites its sources.
Runway
AI image, video & voice
AI video generation and editing tools for creators.
Synthesia
AI image, video & voice
Create videos with AI avatars from a script.
Development & IT
Amazon Web Services
Web hosting & cloud
The largest cloud platform, with hundreds of services.
Amplitude
Web & product analytics
Digital analytics platform for product and growth teams.
Bitbucket
Developer tools
Git hosting from Atlassian with tight Jira integration.
Cloudflare
Web hosting & cloud
Global network for DNS, CDN, security and serverless hosting.
Cursor
Developer tools
AI-first code editor built on VS Code.
Docker
Developer tools
Build, share and run applications in containers.
GitHub
Developer tools
The largest platform for hosting code and collaborating with Git.
GitHub Copilot
Developer tools
AI coding assistant that suggests code and answers questions in your editor.
GitLab
Developer tools
DevSecOps platform with Git hosting, CI/CD and security in one app.
Google Analytics
Web & product analytics
The most widely used free website analytics tool.
Hotjar
Web & product analytics
Heatmaps, session recordings and feedback surveys.
IntelliJ IDEA
Developer tools
Powerful IDE for Java, Kotlin and JVM development from JetBrains.
Matomo
Web & product analytics
Open-source analytics platform you can self-host.
Microsoft Clarity
Web & product analytics
Free heatmaps and session recordings from Microsoft.
Mixpanel
Web & product analytics
Product analytics for tracking user events, funnels and retention.
Netlify
Web hosting & cloud
Platform for deploying static sites and web apps from Git.
PostHog
Web & product analytics
All-in-one product analytics, session replay, feature flags and experiments.
Postman
Developer tools
Platform for building, testing and documenting APIs.
Vercel
Web hosting & cloud
Frontend cloud for deploying Next.js and modern web apps from Git.
Visual Studio Code
Developer tools
Free, extensible code editor from Microsoft.
Security & privacy
Avast
Antivirus software
Popular free antivirus with paid upgrades.
Bitdefender
Antivirus software
Highly rated antivirus with light system impact.
Bitwarden
Password managers
Open-source password manager with a strong free plan.
LastPass
Password managers
Long-running password manager for individuals and businesses.
Malwarebytes
Antivirus software
Malware removal and real-time protection.
Microsoft Defender Antivirus
Antivirus software
Free antivirus built into Windows.
NordPass
Password managers
Password manager from the makers of NordVPN.
Proton Pass
Password managers
Open-source, end-to-end encrypted password manager from Proton.
Proton VPN
VPN services
Privacy-focused Swiss VPN with an unlimited free plan.
Websites & e-commerce
Carrd
Website builders
Simple one-page websites for profiles, landing pages and portfolios.
Moodle
Online course platforms
Open-source learning management system used by schools and universities.
PrestaShop
E-commerce platforms
Free, open-source e-commerce software popular in Europe.
Thinkific
Online course platforms
Course platform with communities and a free plan.
Webflow
Website builders
Visual web development platform with full design control and CMS.
Wix
Website builders
Drag-and-drop website builder with hundreds of templates.
WooCommerce
E-commerce platforms
Free, open-source e-commerce plugin for WordPress.
WordPress.com
Website builders
Hosted WordPress for blogs and websites, by Automattic.
Events
Airmeet
Webinar & virtual event platforms
Virtual and hybrid event platform with social lounges.
Eventbrite
Event ticketing & registration
The best-known self-service ticketing platform, with a large built-in audience of event-goers.
Eventzilla
Event ticketing & registration
Event registration and ticketing for conferences, classes and workshops.
Humanitix
Event ticketing & registration
Not-for-profit ticketing platform that donates its profits to education charities.
Livestorm
Webinar & virtual event platforms
Browser-based webinar and video engagement platform.
Luma
Event ticketing & registration
Beautiful event pages and calendars, popular for tech and community events.
Partiful
Event ticketing & registration
Fun, social invitations and RSVPs for parties and casual events.
Restream
Webinar & virtual event platforms
Stream to many platforms at once.
StreamYard
Webinar & virtual event platforms
Browser-based live streaming studio for YouTube, LinkedIn and more.
Ticket Tailor
Event ticketing & registration
Independent ticketing with a low fixed fee per ticket.
Tito
Event ticketing & registration
Clean ticketing popular with tech conferences and meetups.
TixFox
Event ticketing & registration
Low-fee event ticketing with a flat price per ticket and no monthly fee.